When buyers ask ChatGPT, Claude, Gemini or Perplexity to recommend a tool, you want to be the answer. Here are the six steps that get you cited — and exactly how Optimora does each one for you.
Allow GPTBot, ClaudeBot, Google-Extended, PerplexityBot and OAI-SearchBot in your robots.txt.
If AI crawlers can’t access your pages, your content can’t be indexed for citation. This is the most fundamental issue — it blocks everything else.
The GEO audit flags every blocked bot and tells you the exact robots.txt line to change.
Add a /llms.txt file that maps AI agents to your most important, authoritative pages.
llms.txt is how a site speaks directly to AI agents. Without it, models have no authoritative instruction on how to describe or cite you.
Optimora generates a structured llms.txt from your Brand Profile — ready to upload.
Mark up your Organization, Product and FAQ content with JSON-LD.
Structured data gives AI engines machine-readable facts about you. Citations built on schema are more accurate and far harder to hallucinate.
Optimora generates the exact JSON-LD blocks your pages are missing.
Use clear H1/H2/H3 headings, lists, and answer-first paragraphs.
AI engines lift well-structured, answer-shaped content into long-form answers far more reliably than walls of text.
The audit scores your content structure and pinpoints thin or unstructured pages.
State what you do, who you serve, your differentiators and key facts (founding year, HQ, industry).
AI engines already answer questions about your category. If they don’t know who you are, they describe you wrong — or not at all.
Your Brand Profile feeds every artifact and powers hallucination detection across all four engines.
Track how often ChatGPT, Claude, Gemini and Perplexity mention and cite you for your category’s questions.
You can’t improve what you don’t measure. The gap between “mentioned” and “recommended” is where revenue hides.
Monitoring shows your presence & citation rate per engine, and the exact prompts where a competitor wins and you don’t.
Run a free GEO audit on your site and see your score across all six steps in about 30 seconds. No signup.
Check my site freeMake your site readable and citable by AI: allow AI crawlers in robots.txt, publish an llms.txt, add Schema.org structured data, structure content as clear answers, and define an authoritative brand identity. Then measure how each engine mentions you and close the gaps. Optimora automates every one of these steps.
llms.txt is a plain-text file at your domain root that points AI agents to your most important, authoritative pages. It’s a primary GEO signal — sites with a well-structured llms.txt give AI engines a curated map of what to cite. Yes, you should have one.
Yes. Traditional SEO targets ten blue links. Generative Engine Optimization (GEO) targets the single AI-generated answer your buyers now see first. The technical foundations overlap (crawlability, structured data) but GEO adds llms.txt, brand-fact accuracy, and per-engine citation tracking.
Technical fixes (robots.txt, llms.txt, schema) take effect as engines re-crawl — often days to a few weeks. Building consistent citation across engines is ongoing: measure, fix the losing prompts, and re-check. Optimora tracks the trend so you can prove progress.